SPCA offers pet lovers the opportunity to introduce their four-legged superstar to the world and compete for fantastic prizes

NEW YORK, NY, May 23, 2007 - The SPCA (http://www.spca.com), one of the leading organizations raising public awareness of the issues surrounding pet adoption, spaying/neutering, and animal abuse issues, today announced the launch of the PetStyle Contest. Co-sponsored by Dog.com, the Web's premier destination for retail pet products, this inventive national contest is designed to point the spotlight on everyone's favorite four-legged friends!

Does your cat belong on the catwalk? Is your dog particularly "fetching?" If the camera loves your pet (and vice-versa), here's your chance to play paparazzi and show your furry friend's natural celebrity while competing for over $120,000 of incredible prizes - including a glamorous first-class trip for two to Beverly Hills!

Contestants can submit their pet's pictures online by visiting the PetStyle Web site (http://www.spcacontest.com), completing an entry form, and uploading their favorite pet photo. Because most pet parents have trouble deciding on just one photo, contestants are able to upload a selection of their pet's top poses. Once a photo is approved, registered users can begin voting for Spot, Sparky, or Santa's Little Helper. Entries must be submitted by July 5, 2007.

"One would be hard-pressed to find a pet parent who didn't enjoy taking photos of their furry friend," said Stephanie Scroggs, Director of Communications for the SPCA. "This contest gives those parents the opportunity to learn more about the SPCA and how they can help."

All contestants with at least one approved photo will receive a $10.00 gift certificate from Dog.com and a free one-year membership worth $25.00 from the 1-800-HELP-4-PETS Pet Protector System.

The PetStyle Contest grand prize winner will receive:

• Two round-trip first class tickets to Los Angeles from any Delta Air Lines gateway city in the United States
• Three nights at the luxurious Peninsula Hotel in Beverly Hills
• Limousine service between LAX and the Peninsula Hotel
• Two days car rental
• A $150 gift certificate to Spago Restaurant in Beverly Hills
• A $100 gift certificate to Typhoon Restaurant in Santa Monica
• A Komfort Pets climate-controlled pet carrier
• One year supply of Dogswell or Catswell treats
• A $100 gift certificate to Dog.com
• One year of free pet health insurance from Pets Best
• A sheet of 20 U.S. Postal Service stamps featuring the winner's pet
• An SPCA T-shirt

First and second prizes will be given to nine other winners - additional information can be found at http://www.spca.com/pages/contest-view-prizes. The grand prize winner will be announced on July 20, 2007.

To contact SPCA write to:
SPCA
2121 K, NW
Suite 650
Washington, DC 20037