After showcasing her couture collection in Paris
two years ago Linda Loudermilk had an epiphany. The poignant procession
of her "Corazon
Series", symbolizing the transformation of the human spirit, down
the runway stirred the young talent to realize designing fashion, without
making a difference in the world, was not what she wanted to do. Embarking
on a quest to discover her true calling, Ms. Loudermilk bid adieu to
City of Lights and returned to the United States. Choosing Los Angeles
as a home base to start researching sustainable fabrics, she soon made
eye-opening discoveries, which laid the groundwork for the designer’s
namesake clothing company, Luxury Eco by Linda Loudermilk. Today Linda's
brand offers discerning environmentally conscious consumers high-end
products made from organic materials. Combining her unique artistic
sensibility with a compassion for Mother Earth, Linda hopes to convince
the masses that it is possible to lead a deluxe yet ecologically sound
lifestyle. She has faith this strategy will help preserve nature for
future generations.
"When I design I try to spark something in the person's soul; whether it
is darkness or light," Linda says over the pulsating noises permeating
the mid-summer Los Angeles air. She looks elegantly chic dressed in a pale
blue cap-sleeve blouse and tailored jacket, nipped at the waist. Having met
her only 10 minutes earlier, I already feel a strange connection to this
irresistibly charismatic woman, who is not afraid to swim up-stream.
"It was a journey, you know, finding myself" she readily admits and
adds, "I had to strip away all the societal layers and learn how to
connect; be raw and vulnerable." She looks me straight in the eyes as
she speaks. Her idealism is true, unpretentious, and unapologetic. She believes
courage can make a difference. Having taken a leap of faith and discovered
her life’s
purpose in the process, Linda wants to inspire others to let go. This is
why, she explains, her work incorporates so many different elements.
Many associate green fashion with burlap-sacks made from coarse fabrics.
Yet the textile technology has been catching up with the complex
needs of modern times at breakneck speed. Currently, fair labor
generated sustainable fabrics are just as opulent, fluid, and vibrantly
colorful as their chemically toxic counterparts. Revolutionary
discoveries like sasawashi, a linen-like fabric made from a Japanese
leaf rich with anti-allergen and anti-bacterial properties as well
as bamboo pointelle, a soft, highly sustainable fabric, enable
innovators like Linda to conceive beautiful clothes. Organic cotton,
reclaimed antique lace, lenpur (wood pulp), soya and recycled bottles
are also on the long list of eco-friendly materials Loudermilk
uses to create conscientious couture.
Finally, there is new line of bamboo jersey
casuals in the making, Linda intends to sell exclusively at the luxury
eco store (coming soon) on Hollywood’s Melrose place. The concept of this project is
a green space where customers can feel like conduits between the earth
and the sky. “I will have a whole range of eco luxury products;
from organic bedding to make up” she exclaims, her excitement
a bright sparkle in her eyes.
Being a Los Angeles based designer, Linda Loudermilk’s creative
process is heavily impacted by the life-force of Tinsel Town. Living
on Sunset Boulevard, where a whole array of eclectic influences converges,
Linda finds inspiration in the details. “There is a bum who lives
across the street from me and I love that bum,” she giggles,
adding, “He has a bicycle, a basket with a cat, and an American
flag. It is beautiful.” It is this love for life for life that
defines Loudermilk’s art.
Linda accepts the crucial role her celebrity supporters like Debra Messing
and Maria Bello play in terms of bringing attention to non-profit
initiatives. Loudermilk harnesses Hollywood’s star power to champion causes
such as Global Green and Grassroots Wildlife Conservation Charities.
“Celebrities choose to wear
my creations because they strike a chord in them. They want the world
to know who they really are and who they are is not just Gucci” she
declares.
Before we part ways Linda and I linger on the
sidewalk. I thank her for the interview. She responds, “It is so important to get the
message out there. We need to say and do things that make people wake
up and see. Please pass this on.” Then, I do something I never
do. I give her a hug and we hold the embrace. As I leave in the cab
her words echo in my head. As the busy streets of LA roll outside my
window I know I will never look at a swatch of fabric the same again.